Victor Huggo was born in Rio de Janeiro and is currently studying architecture. He graduated from the School of Visual Arts at Parque Lage. He grew up in his grandfather's carpentry workshop in the suburbs of Rio, where he spent hours sanding each piece of the objects he created. It was there that his passion for learning by doing and for manual work was born.

Søren is a Danish designer who graduated in Digital Design from the IT University of Copenhagen. He quickly became interested in creating with physical materials and textures. He came to Brazil as an exchange student, where he met Victor, and the two began a relationship. In 2019, he moved to Rio to live with Victor in their favorite neighborhood, Gamboa. A major challenge and motivation in Søren’s work is experimenting with ways to unite Scandinavian minimalism with the colorful and vibrant language of Brazilian design. Long bike rides in the sun through downtown Rio, to the coast or the mountains, are what help Søren relax and where he finds inspiration for the shapes, textures, and colors of Assimply’s pieces.

Assimply is an experimental design studio founded by the couple Victor (Brazilian) and Søren (Danish) during the pandemic. In the beginning, they created small, experimental objects. Inspired by their diverse roots, Assimply’s DNA lies in the blend of Scandinavian minimalism and Brazilian bossa.

The materiality of Assimply’s designs manifests through the use of traditional Italian terrazzo techniques combined with an innovative and ecological vision. The studio proposes a new way of producing home décor, transforming what the industry considers waste into beautiful, unique, and handmade design objects that can fit anywhere.

All pieces are handmade by Søren and Victor on a small hillside in the traditional Gamboa neighborhood, in the heart of Rio de Janeiro.